PawMatch — Clara Gillihan | Graphic & UX Designer

One-Day AI Design Sprint | Concept Development | Branding | UX/UI Mockups

PawMatch-Pet Adoption & Matching App

Client: PawMatch is a conceptual product created to demonstrate an AI-assisted product discovery and UX design workflow.

My role: Creative direction, brand strategy, UX & UI Design

Tools used: FLORA, Illustrator

Duration: 8 hours

Design Brief

PawMatch is a pet adoption and matching app designed to help people find the right pet based on lifestyle, personality, and compatibility rather than appearance alone. The goal was to create a more personalized adoption experience that helps build stronger, long-term connections between pets and their owners.

Core App Capabilities

Lifestyle Matching
Aligns pets with a user's daily routine, activity level, and living environment.

Personality Profiling
Pairs users and pets based on temperament to encourage lasting, meaningful bonds.

Compatibility Scoring
Uses data-driven recommendations to identify matches beyond physical appearance.

Verified Shelter Network
Connects users with trusted adoption partners and transparent pet histories.

Adoption Support
Provides guidance before, during, and after bringing a new pet home.

Goal

Develop an initial product concept presentation that communicates the PawMatch vision through brand direction, visual identity, and early UX concepts. The goal was to quickly translate the app idea into a cohesive experience that could be shared during an initial discovery meeting and help align stakeholders on the product direction.

Using an AI-assisted workflow, the concept was developed within one business day, enabling rapid exploration of branding, imagery, and interface possibilities.

AI-Assisted Design Process

AI-Orchestrated Workflow

To accelerate early concept development, I used FLORA to create a structured workflow that combined research, creative exploration, branding, imagery, and UX concept generation.

The workflow helped transform a product idea into a cohesive design direction within a one-day sprint while maintaining designer-led strategy and creative decision-making.

Process:

01 — Product Discovery
Defined the app purpose, audience, core features, and brand personality.

02 — Brand Direction
Established visual themes, color palette, typography, and identity concepts.

03 — Visual Exploration
Created a hero image and lifestyle imagery to communicate the emotional connection between users and pets.

04 — UX Concept Development
Designed initial mobile interface concepts to visualize the user journey and matching experience.

Brand Strategy & Visual Direction

Moodboard

Established the emotional direction for PawMatch by exploring themes of trust, companionship, warmth, and connection between pets and owners.

Moodboard

Compassionate

We understand that adopting a pet is a meaningful decision.

We say: Every pet has a story. Let’s help you find the one that’s meant for you.

Supportive

We guide users through the adoption journey without pressure.

We say: Find a companion who matches your lifestyle and feels right for your home.

Optimistic

We celebrate the excitement of building a new relationship.

We say: The right match is waiting for you.

Simple & Approachable

Adoption can feel overwhelming. PawMatch makes the process easier.

We say: Tell us about your lifestyle, and we’ll help you discover pets who may be a great fit.

Visual Identity

Translated the brand strategy into a visual identity designed to feel approachable, trustworthy, and emotionally connected.

Logo Design

Styleguide

Imagery

Hero Image

Lifestyle Images

UX/UI Concepts

1. Home / Discovery Screen

Include pet cards with photo, name, age, breed, and compatibility score, plus a search bar and filters. Use a soft cream background, sky blue accents, and orange CTAs.

2. Pet Profile Screen

High-fidelity PawMatch pet profile page with a large pet photo, compatibility score, personality traits, adoption status, and an "About Me" section. Include a prominent "Adopt Me" button and save icon.

3. Match / Success Screen

Joyful confirmation screen celebrating a successful match. Show a family and pet photo, subtle confetti, and the headline "It's a Match!" include actions such as "Schedule Meet & Greet" and "Start Adoption Proces.

Solutions

In order to help people in the U.S. find restaurants and dining chains that offer vegan meals, the following features will be included:

Simple registration and profile creation, allowing the user to finish the registration via social media accounts.
Search food feature adding a smart list that can help the customer to find what he/she wants.
Restaurant profile that the customer can review.
Adding food to a cart and scheduling orders since customers may prefer to order meals from more than one location and get those delivered at the right time.
Simple-and-secure payment procedure.
Delivery person’s contact information to help customers reach out just in case and to track the order.
Real-time tracking that reduces the anxiety of waiting for the delivery.
Order history feature to allow customers to place the same order again.
Food rating feature to share with others food experiences.