AI Design Sprint | Concept Development | Branding | UX/UI Mockups
PawMatch-Pet Adoption & Matching App
Client: PawMatch is a conceptual product created to explore an AI-assisted approach to product discovery, branding, and early UX concept development.
My role: Creative direction, brand strategy, UX & UI Design
Tools used: FLORA, Illustrator
Duration: 3 hours
Design Brief
PawMatch is a pet adoption and matching app designed to help people find the right pet based on lifestyle, personality, and compatibility rather than appearance alone. The goal was to create a more personalized adoption experience that helps build stronger, long-term connections between pets and their owners.
Core App Capabilities:
Lifestyle Matching
Aligns pets with a user's daily routine, activity level, and living environment.Personality Profiling
Pairs users and pets based on temperament to encourage lasting, meaningful bonds.Compatibility Scoring
Uses data-driven recommendations to identify matches beyond physical appearance.Verified Shelter Network
Connects users with trusted adoption partners and transparent pet histories.Adoption Support
Provides guidance before, during, and after bringing a new pet home.
Goal
Develop an initial product concept presentation that communicates the PawMatch vision through brand direction, visual identity, and early UX concepts. The goal was to quickly translate the app idea into a cohesive experience that could be shared during an initial discovery meeting and help align stakeholders on the product direction.
Using an AI-assisted workflow, the concept was developed within three hours, enabling rapid exploration of branding, imagery, and interface possibilities.
Deliverables
Brand identity and visual direction
Product concept presentation
Hero image
Four lifestyle images
Three mobile app mockups
AI-Assisted Design Process
AI-Orchestrated Workflow
To accelerate early-stage concept development, I used FLORA to extend the PawMatch brand system into additional visual concepts. Existing brand elements, creative direction, and reference imagery were used as inputs to generate consistent lifestyle imagery and explore the broader product experience.
Workflow Stages
01 | Product Discovery
Defined the product vision, target audience, core features, and brand personality.
02 | Brand Direction
Established the visual identity through mood boards, color palette, and logo exploration.
03 | Visual Exploration
Created hero and lifestyle imagery to communicate the brand's emotional story.
04 | UX/UI Concepts
Designed key interface mockups to visualize the core user journey and product experience.
Excerpt of the FLORA workflow showing the creative inputs and AI-generated outputs used to establish PawMatch's visual direction.
Brand Strategy & Visual Direction
Moodboard
Established the emotional direction for PawMatch by exploring themes of trust, companionship, warmth, and connection between pets and owners.
Voice
Compassionate
We understand that adopting a pet is a meaningful decision.
We say: Every pet has a story. Let’s help you find the one that’s meant for you.
Supportive
We guide users through the adoption journey without pressure.
We say: Find a companion who matches your lifestyle and feels right for your home.
Optimistic
We celebrate the excitement of building a new relationship.
We say: The right match is waiting for you.
Simple & Approachable
Adoption can feel overwhelming. PawMatch makes the process easier.
We say: Tell us about your lifestyle, and we’ll help you discover pets who may be a great fit.
Visual Identity
Translated the brand strategy into a visual identity designed to feel approachable, trustworthy, and emotionally connected.
Styleguide
Imagery
Hero Image
Lifestyle Images
UX/UI Concepts
1. Home / Discovery Screen
Users can browse personalized pet recommendations featuring photos, key details, and compatibility scores. Filtering tools make it easy to narrow results based on lifestyle, preferences, and adoption criteria.
2. Pet Profile Screen
Provides a comprehensive view of each pet with compatibility insights and personality traits to help users make informed adoption decisions. A prominent Request to Meet button allows users to take the next step in connecting with a potential companion.
3. Match / Success Screen
Celebrates a successful pet match with a joyful confirmation experience that reinforces the emotional connection between adopters and their new companion. A personalized match message, adopters and pet imagery, and a clear next step guide users toward scheduling a meet and beginning the adoption process.
Outcome
The PawMatch concept transformed an initial product idea into a cohesive brand and UX direction within a three-hour AI-assisted design sprint. The final concept presentation demonstrated how AI-supported workflows can accelerate early-stage product exploration while maintaining intentional creative direction and design strategy.