CSG & CSG Forte Website Redesign

Digital Experience Design


Overview

Contributed to the redesign of the CSG and CSG Forte websites by developing a scalable visual system of data visualizations, hero overlays, and supporting digital assets. The work helped establish a more cohesive and modern enterprise web experience across a large-scale content ecosystem.

Objective

Translate complex enterprise and telecom information into a clear, structured visual language that improves comprehension while supporting a consistent digital experience across the redesigned websites.

Key Message

Clarity at scale is achieved through structured visual systems that simplify complexity and create consistency across enterprise digital ecosystems.

My Role

  • Digital visual design

  • Data visualization design

  • Hero image and overlay design

  • Cross-functional collaboration

  • Production of web-ready design assets

Key Deliverables

  • Data visualizations for 186+ approved web pages

  • Hero overlays and visual treatments

  • Scalable graphic system for web implementation

  • Branded digital illustrations and UI graphics

  • Production-ready assets structured for Figma workflow

Process

Discovery & Alignment
Participated in planning and alignment sessions with internal stakeholders and an external website partner. Helped clarify page requirements, content structure, and the overall visual direction for the redesigned CSG and Forte websites.

Visual Asset Design
Created data visualizations to translate complex telecom and enterprise information into clear, intuitive graphics. Designed hero overlays and supporting assets that established a consistent visual language across the digital experience. Iterated designs based on feedback from CSG product experts to ensure accuracy and alignment with business requirements.

Production in Figma
Prepared, organized, and uploaded approved imagery and visual assets in Figma. Ensured all deliverables followed design standards and were structured for efficient handoff and implementation.

Design-to-Development Collaboration
Supported implementation by clarifying design intent, reviewing built pages, and ensuring visual consistency across components and layouts.

Launch Support & Iteration
Reviewed final pages prior to launch and supported visual QA. Continued refining and contributing assets as additional pages were rolled out, supporting consistency across a large-scale enterprise website with extensive page coverage.

Visual System Samples

Examples of scalable visual components created for the CSG and CSG Forte website redesign, including data visualization, interface graphics, and hero treatments designed for consistency across a large enterprise web ecosystem.

Business Impact

Measurement basis: 45 days after each relaunch compared with the 45 days immediately before launch. CSG reporting was updated July 31, 2026; CSG Forte reporting was updated July 28–29, 2026.

CSG website impact:

  • Pipeline opportunities increased 8%

  • Website-sourced opportunities increased 39%

  • Lead-to-opportunity rate increased 67%

  • Revenue signal: Three post-launch opportunities had already closed, totaling $308,000 in TCV

  • Search and experience: Google Search Console reported clicks up 6.8%

  • Business implication: The redesign appears to be improving visibility for strategic product and solution topics

CSG Forte website impact:

  • Search visibility increased: page-one keywords rose 36%

  • AI Overview appearances rose 44%

  • Conversion quality improved: opportunities increased 26%

  • Website-sourced opportunities increased 85%

  • Website lead-to-opportunity rate increased 108%

  • Revenue signal: Three post-launch opportunities generated $308,000 in closed/won TCV within the measurement period

  • High-intent performance: Organic search traffic to solution pages increased 13%, with gains across ACH, eCheck, billing, validation, and IVR content

  • Business implication: CSG Forte is converting a smaller volume of visitors into a stronger opportunity pipeline, particularly through solution-oriented pages

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